B2B content strategy
Turning a founder's point of view into a publishing rhythm that runs every week, not just when there's a spare afternoon.
A decade building B2B content engines, from seed-stage to IPO. Now packaged so any founder can use it.
◆ Why I built this
I'm Jared. I've spent a decade building B2B content engines, from seed-stage to IPO. I built this one because no brand should depend on its founder's free time to get heard.
Work I've led has grown B2B organic traffic by 763% and brought in 100+ qualified leads a month.
I work with founders at 5 to 30 person B2B software companies. The pattern is always the same. There's a real point of view in the building, and no time to publish it. The JAC Engine fixes the time problem without flattening the voice.
When the bigger question is where AI fits across the whole business, not just content, that becomes an AI Opportunity Sprint.
◆ What I work on
Turning a founder's point of view into a publishing rhythm that runs every week, not just when there's a spare afternoon.
Capturing how you actually sound, then keeping every post and newsletter on key across five channels.
Building the managed pipeline behind The JAC Engine. Research, draft, review, and ship, with a human approving every word.
A decade inside software companies, from seed-stage scrappy to public-company scale. I've sat where you're sitting.
◆ Proof
"Jared has been an invaluable asset. He's consistently demonstrated an exceptional ability to develop and execute marketing strategies that enhance brand visibility and drive growth. With experience in communications, brand positioning, and digital marketing, Jared excels at crafting compelling narratives that resonate. Beyond strategy, Jared is a great leader and his ability to navigate challenges with creativity and speed would make him an invaluable asset to any company looking to scale."
"Jared was a part of our marketing team for over a year and to put it simply, he made us better, and helped us get to the next level. At the very foundation, he is an outstanding communicator across all forms and channels. He helped to elevate our brand and positioning, working as a key member of a full rebrand. He is an asset to any company looking to elevate their position in the market."
"I worked with Jared for close to 6 years where he was Marketing hire #2. Jared shines in the 'building' phase of a team that needs to cover a lot of ground with resourcefulness. One of Jared's email programs consistently saw 40–50% open rate on 30k emails, which is off the charts of SaaS/B2B benchmarks. Jared is passionate about all things Marketing, SaaS, tech and is simply an all-around good human who is a pleasure to work with."
"Jared and I worked together for 4 years. During that time, Jared was a fantastic partner that helped pilot innovative customer campaigns. He crafted the messaging to be value-focused and friendly, helping us achieve 90%+ customer satisfaction and increasing adoption across thousands of new locations. Even as the company grew and there were more demands on Jared's time, he always made time for our partnership."
"What really struck me about working with Jared is his ability to manage such a dynamic and fast-moving project and deliver fantastic results in a rapid time. He didn't just wait for recommendations; he actively worked on his own ideas, insights, and opportunities and was always up to speed with the latest goings-on in Marketing."
"Jared is an amazing colleague who takes great pride in his work. He is very methodical, has a very organized way of going about his tasks and always delivers as promised. He brought a great degree of discipline and advancement of thoughts to our marketing team."