B2B Publications
A publication your buyers return to
Industry stories, sourced reporting, and a newsletter on a separate name and domain, with readers referred to your business
Your industry publication
Industry news · Operator perspectives · Newsletter
Reporting from linked sources and people working in the industry.
Sources and attribution alongside the story
What gets delivered
- A publication with its own name and domain, designed and built
- Daily story scanning across trade press, transcripts, and operator communities
- Articles drafted from that signal, every claim traced to a linked source
- The people you sell to interviewed, quoted, and sent the piece
- A newsletter on a fixed cadence
- Placements on the publication that refer readers back to you
From source to published story
- 1
Define the beat
Agree the industry, readers, editorial standards, and publication identity.
- 2
Build and launch
Build the publication, sourcing workflow, newsletter, and referral placements.
- 3
Run the publication
Source and draft stories, verify claims, and publish on the agreed cadence with human review.
A useful fit
- Founders whose buyers already read industry news somewhere else
- Teams with a point of view they have never had a place to publish
- Operators who want the people they sell to quoted, not just targeted
- Niche industries with little existing news coverage, where there is room to become the source
Outside the scope
- Brands that want volume without sourcing behind it
- Anyone who wants articles auto-published without review
- Regulated industries where every line needs legal review
Before you book
How is this different from a blog?
A blog is a section of your website, about you, that people reach after they already know who you are. This is a separate publication with its own name and domain, about the industry your buyers work in, that people reach because they want the news. It's got a beat, a source list, and a reason to come back on a Tuesday. Then it refers that audience back to you.
Why a separate domain instead of a section of our site?
Industry coverage is easier to read as coverage when it isn't filed under yourcompany.com/blog. The publication still says who owns it and labels placements that point back to you.
Is this just AI writing articles?
AI does the reading and the first draft. The sourcing rules are what make it worth publishing. Every quote comes verbatim from a linked public source, or from someone on the record. Every number traces to a URL. A person checks each piece against its sources before it goes live. Those rules cost speed on purpose.
How much of my time does this take?
An occasional call when your point of view is the story. You are not writing or managing the sourcing.
What does it cost?
Scoped on a call. The build and the ongoing cadence are quoted together and fixed before anything starts, because the right volume depends on how noisy your industry is.
Can I see an example?
The State of AI Marketing is the reference build. It runs the same sourcing rules and the same daily cadence, and every article on it lists the sources behind it.
Let's talk about what you need
Bring the business problem. Jared will help define the work and whether it fits.
Book a call